Skills & Expertise

Intention is the blueprint. Execution is the outcome.

  • "Creative, reliable, and genuinely passionate about what they do."

    Former Customer

  • "A professional team that delivers on their promises."

    Former Customer

  • "Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

    Former Customer

Resumé

  • Bachelor of Science Business Administration, Marketing Major Denver, CO 

    Certificate of Digital Design, August 2026 

    University of Colorado Denver, GPA3.5

    Academic Involvement

    First Generation Multi-Cultural Club and Marketing Club, 2024 

    Associates of General Studies, Business Major Littleton, CO 

    Concentration Marketing, May 2024 

    Arapahoe Community College, GPA: 4.0 

    Awarded Summa Cum Laude

  • Zhadeé Beauty LLC,  

    Digital Destination for Health and Wellness March 2025 - Current 

    • Design and manage the Zhadee Beauty digital wellness platform, delivering a seamless user experience through intuitive web design and strategic content tailored to skincare, health, and wellness audiences 

    • Develop and implement SEO strategies to increase organic visibility, including optimized blog content, keyword integration, and metadata enhancements 

    • Create and manage editorial content and email marketing campaigns, using strong copywriting skills to share expert skincare insights and foster audience engagement 

  • WORK EXPERIENCE

    Sacred Society, Denver, CO

    Marketing Specialist Jan 2025 - Current 

    • Drove strategic alignment between content creation, product marketing, and sales, ensuring messaging consistency that reinforced brand identity and supported revenue growth initiatives 

    • Grow the company’s social media channel from 4,000 to 10,000+ followers in 90 days 

    • Provide senior leadership with consistent status updates and actionable performance insights to support data-driven decision-making 

    • Assist in streamlining workflows by applying templates and systems, while gaining experience in improving efficiency and consistency 

    Rhone, Denver, CO

    Key Holder Jul 2024 – Nov 2025 

    • Build brand engagement through strategic community activations and in-store events, supporting a cohesive brand message 

    • Collaborate with team members on campaign strategies, leading to a 15% increase in customer retention 

    • Represented Rhone’s brand voice, ensuring customer interactions aligned with company values and identity  

    Face Foundrie, Denver, CO

    Esthetician Aug 2023- Aug 2024 

    • Deliver results-driven skincare services tailored to client needs while educating clients through personalized product knowledge and content to build long-term trust and retention. 

    • Increase sales by fifty percent through a client-focused service approach, emphasizing personalized communication, brand alignment, and a deep understanding of customer needs. 

    • Foster strong internal relationships with team members, vendors, and managers while identifying and resolving client issues to enhance overall customer satisfaction and operational efficiency. 

    White House Black Market, Aurora, CO

    Key Holder Dec 2021- Apr 2024 

    • Utilize CRM software to document client interactions, maintain accurate records, and support data-driven customer engagement strategies. 

    • Contribute to a 50% increase in sales by implementing a targeted customer service program and monitoring performance through KPI analysis. 

    • Support management in achieving visual and operational goals by planning and executing floor sets that align with brand standards and sales objectives. 

  • University of Colorado Denver Jul 2021- Dec 2021  

    • First Generation and Multicultural (FaM) Mentor  

    • Vice President of the Marketing Club  

    • Honors Scholar Program  

    SKILLS

    • Branding and identity development

    • Graphic design

    • Photography

    • Video Editing

    Proficiencies

    • Adobe Photoshop

    • Adobe Premier

    • Adobe After Effects

Social Media

  • Women wearing a butterfly crown, with Sugar Skull makeup, and she is holding her hand.

    Dia de los Muertos Campgain

    Crafted a culture‑first social media campaign for a Día de los Muertos celebration, weaving ancestral storytelling, community pride, and visual tradition across all platforms. Through intentional content design and audience engagement strategies, the campaign deepened cultural connection, sparked meaningful interaction, and transformed that engagement into measurable ticket sales for the event.

    Followers: + 8.5% (10,240 vs 9,441)

    Avg reach/day: +121.2%

    engagement rate: +81.3%

    Post published: +400%

    Interactions: +1630%

    VIEW MORE

  • Class Carousel Project

    Designed social media carousels highlighting wellness classes, events, and new offerings to build community, spark interest, and increase engagement.

    Practitioners saw a 17% increase in community engagement

    + 21% increase in class participation

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  • Community Initatives

    Assisted in hosting community events such as the Portal Dome Music Festival, Summer Sips Vendor Village, Earth Day Vendor Village, the Christmas Village Holiday Party, and more. I managed the small, often unseen details that ensured smooth operations and an exceptional guest experience.

    By intentionally curating events that aligned with our guests’ interests the business

    Expanded its reach deeper into North Denver

    Fostered deeper relationships that business like Denver Urban Gardens

    Collaborated with +7 local influencers

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  • Info-tainment

    It’s not enough to simply entertain, audiences want meaningful value in exchange for their time. I intentionally craft educational content woven seamlessly into engaging storytelling, ensuring every message feels aligned and purposeful.

    Infotainment has become the most sought‑after form of content because it leaves people feeling inspired to take action and genuinely excited to get involved. By immersing the audience in the experience and empowering them to co‑create along the way, the connection becomes deeper and far more impactful.

    This approach led to a 50% increase in engagement on infotainment content

    12% rise in inquiries related to the featured topics.

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CRM Specialist

A detailed flowchart outlining a customer engagement and marketing process for a beauty brand, including steps for subscription, email communications, customer engagement, purchase confirmation, retention, and review phases.
VIEW PROJECT

Objective & Outcome

Developed a full‑funnel email and SMS drip campaign for StubHub that aligned with customer interests, addressed pain points, and strengthened engagement throughout the entire lifecycle. Each touchpoint was intentionally timed, value‑driven, and designed to feel natural

Resulting in stronger retention, reduced churn, and a lifecycle that resets seamlessly without feeling repetitive.

Acknowledgement(s)

Thomas Hoefler, Alexa Schuster, Javier Nuñez, Jeremy Thomas

A pink can of Tokyo Tonic alcohol-free spritz with illustrations of red grapes and green leaves, surrounded by real grapes and grape leaves on a pink background.
Pink packaging for TOMO TONIC alcohol-free spritzer with images of pomegranate and cherries, splashing water, and Japanese text indicating non-alcoholic.
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Objective & Outcome

Developed engaging email and SMS messages tailored to the StubHub customer persona and aligned with every stage of the customer journey. Each touchpoint reflected the brand voice, addressed key pain points, and sparked genuine excitement through thoughtful, value‑driven communication.

This approach elevated the customer experience, strengthened retention, encouraged referrals, and consistently inspired action through compelling subject lines, intentional timing, and on‑brand storytelling.

Acknowledgement(s)

Thomas Hoefler, Alexa Schuster, Javier Nuñez, Jeremy Thomas

A woman singing passionately into a microphone, wearing traditional bright clothing and accessories, with a colorful, sparkling background
Screenshot of a StubHub email showing tickets ready for the Phantom of the Opera at the Skirball Center for the Performing Arts, with options to view or purchase tickets, information about upcoming events Wicked and Dreamgirl in New York, and prompts to review policies and download the app.
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Objective & Outcome

Tasked with bringing a billion‑dollar concept to life, I transformed a visionary idea for a Japanese non‑alcoholic spritzer into a fully developed brand. This included creating the prototype, designing the logo, navigating ingredients and FDA regulations, conducting a full SWOT analysis, building the distribution system, developing both digital and traditional advertising, crafting social media campaigns, and establishing pricing and profit‑margin strategies.

The result was a complete, market‑ready foundation that blended Japanese tradition with modern strategy and positioned the product for global scalability.

Acknowledgement(s)

Chanelle Jones Ahmed, Ashley Aranda, Ryan Helm

Photography

  • Elta MD Sun Protection

  • Peak into Winter

  • Sneak Peek into Breakfast

  • Peak - A- Blu

  • Circadia Project - Serum

  • Circadia Project - Hydrator

  • Circadia Project - Vitamin C

  • Calm Moments

  • Reflection

  • Connection